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Tuesday, August 16, 2011

Fabo Callobo: Barneys NY & Lady Gaga

Dreaming of a dark Christmas? Maybe not all of us are, but you can bet all the little monsters in the world will be. Something tells me that the Lady Gaga and Barneys NY holiday season collaboration will be major. The holiday campaign will consist of a window display at the Madison Ave. store as well as an entire fifth floor dedicated to a "Gaga's Workshop" theme. While some have stated that Gaga would be better suited for a Halloween themed campaign, Barneys' Chief Executive Officer Mark Lee believes that Gaga is perfect for this campaign. He states, "Holiday is about joy, sharing and inclusiveness, and to me, Gaga really represents all of that". There will also be limited edition gifts designed around the holiday theme, which will consist of accessories, cosmetics, candles, toys and apparel. The idea that this collaboration will present the opportunity for Barneys to introduces itself to a whole new generation is not one that has been overlooked, Lee states, " There are a lot of things for fans of all ages, for kids and kids at heart. I think our existing and new customers will find fun things to share and give as gifts in a lighthearted and not so serious way".  In true holiday fashion, a large percentage of the proceeds from the limited edition merchandise will be gifted to a charity of Gaga's choice. The workshop is slated to open mid-November and end Jan 2, 2012.

Artwork by Barneys NY

Article sources: & Barneys NY

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